Redemption Game Rooms

Pinnacle has operated redemption games since 1983. Our system helps redemption center operators maximize sales while maintaining controls and profitability. Our “Redemption as Retail” approach includes strategies for:

• Redemption game selection and operating standards
• Systematic Game Payout Management
• Purchasing
• Merchandising
• Inventory Controls

Redemption Plus

Pinnacle Is a division of Redemption Plus, the premier provider of redemption merchandise, controls, and expertise to the family entertainment center and educational learning center industries. Redemption Plus provides great merchandise and an in depth knowledge of trends and fashions in redemption merchandise. In addition, they provide a comprehensive series of services to make your redemption operation successful. For example, the company invented and offers the only comprehensive Digital Packing List (DPL™ in the business). Along with shipping your merchandise tagged & bar coded with your ticket values, this allows the customer to closely manage cost of sales; the company also provides ongoing consulting support through the customer success program (another industry first). Committed to innovation and helping customers to be successful, Redemption Plus’s latest innovation is the Planet Prize On Line Redemption systems.

While Pinnacle consulting clients are certainly not required to utilize Redemption Plus, most do. Pinnacle president George McAuliffe was a customer for eight years before merging his businesses into the company, so he understands first hand the added value Redemption Plus provides. Virtually all of our clients with redemption centers give Redemption Plus a try and are happy they did.

Redemption Management System

We create both a "Game Plan" for you and a merchandise plan. In the Game Plan we establish the game mix and payout standards for redemption games and direct merchandisers. This is an essential first step to maintaining your cost of sales budget. We also create a merchandise plan to include: markup parameters, a full Price Point Matrix (selection of merchandise and set price points), and we establish merchandise categories. We put together an initial order customized for the size of your redemption counter and the expected volume of your facility. Our Redemption Plus merchandisers are available to come to your facility for the initial stocking of your redemption center; at that time we will also train your staff in the principles of merchandising the Redemption Center.

Finally, we can provide you with procedures establishing a 'closed loop" merchandise control system. This helps you to maximize game sales and control redemption costs, from ordering, through stocking, redemption to the customer, periodic inventory and management reporting systems.

Debit Card Systems

We are familiar with all of the major card and redemption management systems on the market. We are available to assist you in evaluating suppliers, developing requirements, evaluating economics, and in negotiating final debit card system proposal. Once selected we will work with you and the debit card system provider on system configuration and specifications to customize for Client's operation. We typically assist in coordinating the install, training, and support with vendor.

[click here for a complete client list]Redemption Game Room Clients

Sports Plus Family Entertainment Centers This two year engagement was structured as an employment agreement. Mr. McAuliffe served as an executive officer of this company and managed the operation of four recreation and family entertainment centers producing over $30 million in gross revenues from family entertainment centers, indoor sports facilities, ice rinks, bowling, restaurant, group sales, and special events. He served on the design team for the development of Sports Plus, New Roc City and contributed numerous design changes and cost savings to the newest of the four locations. Pinnacle also managed the merchandise, coin operated game and attraction operations, and purchasing for the Sports Plus facilities, a division of Family Golf Centers, Inc. The Ice and Family Entertainment Centers represented a fraction the company’s total sales of $175 million. After a major acquisition of golf centers by the parent company failed, the company filed for reorganization under Chapter 11. Mr. McAuliffe assisted the company in the sale of the Ice and Family entertainment facilities, which sold for in excess of $110 million. Many of the facilities continue in operation today.

Shakey's Pizza - Auburn, AL The Auburn location was the first new franchise under the reinvented, go forward model of this venerable pizza brand under the Shakey's USA ownership. Pinnacle assisted the franchisee in all aspects of launch: economic planning, game room design, layout, supplier selection, game selection, redemption center design and implemented all aspects of the redemption merchandise and merchandise management system.

North Bowl Lanes, North Attleboro, MA North Bowl Lanes is an excellent example of a successful modernization of a traditional bowling center. Pinnacle advised the ownership, which re-opened in October, 2008, on all aspects of games and redemption, from design through systems implementation and operations. A particularly critical aspect is the integration of games and attractions into the bowling and food & beverage components to create “The North Bowl Lanes Experience.”

Shakey's USA Pinnacle assists the Shakey’s management team with the operation and development of their entertainment offerings. Shakey’s USA is the recently formed franchisor of Shakey’s Pizza, a national restaurant and entertainment chain. The new management team, which Pinnacle supports, is charged with leveraging the good time heritage of the Shakey’s name, developing a new and refreshed brand identity, and updating an entertainment experience to appeal to a wide age range. Pinnacle played a key role in establishing chain management techniques to the Game Room and in developing the new, go-forward prototype.

Swader’s Sports Park and Family Entertainment Center, Prince George’s, VA Pinnacle assisted the ownership of this FEC including GoKarts, miniature golf, children’s play area and party group sales business, which opened in September, 2008, on all aspects of games and redemption, from design through systems implementation and operations. We continue to provide advice and operational support to the ownership team.