Entertainment Center Integration

We are assisting the investor group with the opening of the first of what are expected to be numerous Shakey?s in Mexico. We played a lead role in the design, layout, game selection, import logistics, supplier selection, and operational system implementation for the project. We also advised on the unique challenges of implementing redemption in Mexico, given prohibitive tariffs on toys manufactured in China.

Stevi B?s has retained Pinnacle to assist the management team in improving its game operations and developing the entertainment component in their go forward restaurant prototype.

Served in a senior advisory role to the Disney management team for the development of the DisneyQuest and ESPN Zone restaurant/entertainment concepts. This was a two year engagement culminating in the successful launch of the concepts. Our contributions centered on business modeling, facility design, layout, game and attraction development, purchasing programs, merchandise programs, and management systems design and implementation.

The Auburn location is the first new franchise under the reinvented, go forward model of this venerable pizza brand under the Shakey's USA ownership. Pinnacle assisted the franchisee in all aspects of launch: economic planning, game room design, layout, supplier selection, game selection, redemption center design and implemented all aspects of the redemption merchandise and merchandise management system.

Phase 1 of this project involved working with the International Family FoodService, Inc.'s CEO on feasibility and developing an understanding of Family Entertainment Center and Game Rooms, as well as relating best practices to the Philippine market. We then created a Game Room prototype, pilot project, and chain management system for the introduction of game rooms to the 95 location Shakey's Pizza restaurant chain in the Philippines. Scope of services included developing international suppliers, facility design and layout, game and attraction selection, redemption center design, management education, merchandise plan, and establishment of standards of operation and standard operating procedures, operating manual, and report design.

Pinnacle advised the ownership of this bowling, restaurant/bar, and family entertainment facility which opened in October, 2008, on all aspects of games and redemption, from design through systems implementation and operations. A particularly critical aspect is the integration of games and attractions into the bowling and food & beverage components to create ?The North Bowl Lanes Experience.?