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National Retail Properties, Inc.

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National Retail Properties is a real estate investment trust, investing in single-tenant
retail properties generally subject to long-term, net leases. National Retail first
retained Pinnacle to assess two of its tenant locations, big box family entertainment
center/pizza buffet operations. We performed an appraisal, including site survey,
contents inventory and valuation on all entertainment equipment, restaurant equipment,
furniture, and fixtures for the two sites in the Denver and Dallas markets. We continued
to serve the client in a subsequent engagement six months later. Pinnacle conducted
an appraisal and valuation of five FEC properties located in three cities. Scope
included appraisal, including site survey, contents inventory and valuation on all
entertainment equipment, restaurant equipment, furniture, and fixtures for each
of the five sites.
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Revolutions Bowling FEC

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Pinnacle has advised the ownership group on the modernization of the games and redemption
operation for this recently acquired traditional bowling center in Barstow, CA.
The new owners are transforming the center into a modern day Bowling FEC. We assisted
with game selection, layout, debit card system selection, redemption room design,
and operations training and system implementation.
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Shakey’s, Mexico City, Mexico

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We are assisting the investor group with the opening of the first of what are expected
to be numerous Shakey’s in Mexico. We played a lead role in the design, layout,
game selection, import logistics, supplier selection, and operational system implementation
for the project. We also advised on the unique challenges of implementing redemption
in Mexico, given prohibitive tariffs on toys manufactured in China.
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Laser Web, Cincinnati, OH

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Is a newly constructed family entertainment center featuring Laser Tag, GoKarts,
mini bowling, miniature golf and a state of the art redemption game room. We advised
ownership and assisted with game selection and purchasing, layout, redemption center
design, operations training, system implementation, and general project consulting.
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Leeward Bowl, Pearl City, Hawaii

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Pinnacle advises the owners of this high volume, well established bowling center in Hawaii on the addition of a modernized redemption game room, and its integration into the bowling center operation. The new owners are transforming the center into a modern day Bowling FEC. We assisted with game selection, layout, debit card system selection, redemption room design, and operations training and system implementation.
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Brunswick Bowling & Billiards

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Pinnacle has been selected by Brunswick as its exclusive business partner for Games,
Redemption, and Family Entertainment Centers (FEC). We work with the Brunswick Capital
Equipment Sales Team to assist existing bowling center operators upgrade their game
rooms or convert excess bowling capacity into game rooms and family entertainment
centers. We also assist the Brunswick team in assisting new center investors in
developing the game and FEC component. Pinnacle's capabilities include: business
and economic planning, FEC/game room layout, redemption center design, game and
attraction selection, game/attraction pricing and purchasing strategy, redemption
merchandise and management, human resources, training, marketing, and operations
management systems.
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Broken Arrow Lanes, Broken Arrow, OK.
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This facility is part of the Bartholomy Bowling chain of Midwest bowling centers,
owned by Andy Bartholomy (In 2007-08, we assisted in the chain's conversion of the
former River Lanes in Tulsa to Andy B's, a state of the art Bowling-FEC Hybrid with
40 traditional lanes, 16 Boutique lanes, Indoor Go Karts, and a terrific 3,000 square
foot, 50 piece state of the art redemption game room. A year later Andy decided
to convert the game room at the smaller, traditonal Broken Arrow Lanes to redemption).
Broken Arrow has 1,110 square feet for the game room. Prior to conversion it was
dominated by video games, with a few redemption games, and accessed from the concourse
by a standard three foot door. The conversion plan included opening up the doorway,
adding a new, well designed redemption center visible from both the concourse and
the games, and new paint and carpet. We also created a state of the art redemption
game mix, 22 games in all, with the latest high earners and a selection to appeal
to all age groups. Andy and manager Michelle Engelby are big believers in the power
of debit card systems, and took the opportunity to add an Embed system, not only
in the game room, but as a "whole house passport". Cards are sold at the bowling
desk and in the game room, and can be used for bowling, games, and food and beverage.
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Round Table Pizza, San Luis Obispo, CA
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Pinnacle assisted the owner of this franchise pizza restaurant and games operation
in the conversion of his game room from predominantly video to predominantly redemption.
We assisted in game selection review, redemption center design, acquisition, and
placement, implementation of redemption management system and controls. We also
visited the site, provided training and key support items to ensure that the operation
was properly trained and equipped going forward.
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Mike Aulby's Arrowhead Lanes, Lafayette, IN
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Arrowhead Bowl is a traditional bowling center, opened in 1989, it became Mike Aulby's
Arrowhead Bowl in September, 2007. Mike is a two-time PBA Player of the Year who
entered the Bowling Hall of Fame in his first year of eligibility. He has 27 titles
and six Major titles to his credit, and is one of just four players to complete
professional bowling's "Triple Crown," and the only athlete to add the Masters and
TPC titles for the "Super Slam." Mike is also known as one of the "good guys" on
the PBA Tour as evident by his two Steve Nagy Sportsmanship Awards. He also is the
only player in PBA History to win the PBA Rookie of the Year Award (1979) then go
on to capture the Player of the Year Award ('85 & '95).
Pinnacle was honored to be selected as Mike's consultant for games and redemption,
assisting Mike and General Manager Scott Devers as they modernized their game room,
using updated design features, paint and carpet, state of the art game mix and redemption
center, to update their center. Pinnacle's work included economic planning, game
layout, redemption center layout and design. The facility has contracted with Shaffer
Distributing to provide games and management service on revenue share basis. Pinnacle
also assisted with suggested operator contract terms, on site training, and implementation
of operating procedures and best practices.
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Fun Group, LLC, Midwest USA
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We are the family entertainment and games consultant for this developer of a 44
lane Bowling FEC Hybrid in a Midwestern city (the project is in the confidential
development stage). The project includes FEC Bowling, Boutique Bowling, Laser Tag,
a state of the art game room, and multiple restaurant amenities. Pinnacle assisted
with the business planning and design stages, participating in concept development,
creation and ongoing refinement of the game list and associated attractions. Our
scope of services includes debit card system specifications and vendor selection,
establishing the redemption merchandise program, redemption center design, and integration
of family entertainment into the facility experience. We will also assist with integrating
entertainment into the marketing and group sales plan, staff training with respect
to the game room and redemption, and establishing operating procedures and best
practices.
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Marly's, Rock Hill, SC
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Pinnacle was selected as the family entertainment and games consultant for this
redevelopment of a former restaurant property into a Bowling FEC Hybrid (the project
is in the confidential development stage). Pinnacle will assist the developer on
all aspects of games and redemption, from design through systems implementation
and operations, integrating the games and attractions into the bowling and food
& beverage components to create a first rate entertainment experience for the facility's
guests.
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Andy B's Bowling/FEC
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Andy B's, formerly River Lanes, is the conversion of an existing 80 lane traditional
bowling center to a 48 lane Bowling/FEC. The reinvented center features 40 main
lanes, an 8 lane private/ boutique component, upgraded food and beverage, group
sales and party rooms, 16,000 square foot car indoor Go Karts, and a 3,500 square
foot, 50 game state of the art redemption arcade. Andy B's is part of the 8 location
Andy Bartholomy Bowling Chain. Pinnacle reviewed existing economic planning, assisted
with architectural plan review including key changes in electrical distribution,
redemption center design, and layout, created the game list, negotiated the game
and supply purchase, assisted with the acquisition and implementation of the debit
card system, provided a customized operating manual, assisted in training of management
and staff, implemented all aspects of the redemption merchandise and merchandise
management system and consulted on the integration of the FEC elements into the
groups sales and party programs.
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Stevi B’s Pizza, Atlanta, GA
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Stevi B’s has retained Pinnacle to assist the management team in improving its game
operations and developing the entertainment component in their go forward restaurant
prototype.
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Namco Cybertainment, Inc, Chicago, IL
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Pinnacle has been retained by this nationwide game and FEC chain to assist with
the marketing of certain assets as part of a strategic repositioning of its operations.
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Kinneer Development/ Perfect Games, Ames, IA
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Pinnacle advised the ownership of this facility, on the development of this ground
up bowling FEC-hybrid, which includes a bowling center, restaurant/bar, and family
entertainment facility with game room, laser tag and children’s play. Pinnacle advises
on all aspects of games, redemption, and FEC from design through systems implementation
and operations.
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Strikes FEC, Elk Grove, CA
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Pinnacle advised the ownership of this bowling, restaurant/bar, and family entertainment
facility, which opened in 2008, on all aspects of games and redemption, from design
through systems implementation and operations. A particularly critical aspect is
the integration of games and attractions into the bowling and food & beverage components
to create “The Strikes Experience.”
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North Bowl Lanes, North Attleboro, MA
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Pinnacle advised the ownership of this bowling, restaurant/bar, and family entertainment
facility which opened in October, 2008, on all aspects of games and redemption,
from design through systems implementation and operations. A particularly critical
aspect is the integration of games and attractions into the bowling and food &
beverage components to create “The North Bowl Lanes Experience.”
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Swader’s Sports Park and Family Entertainment Center, Prince George’s, VA
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Pinnacle assisted the ownership of this FEC including GoKarts, miniature golf, children’s
play area and party group sales business, which opened in September, 2008, on all
aspects of games and redemption, from design through systems implementation and
operations. We continue to provide advice and operational support to the ownership
team.
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McDermont Field House
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McDermont Field House is the 270,000 square foot indoor sports and entertainment
complex owned and operated by the City of Lindsay, CA. Pinnacle assisted city management
in the planning and developing of the complex with emphasis on the game and family
entertainment center components. We assisted in all aspects of the game room development
including supplier selection, creation of the game list, layout, redemption center
design, debit card provider, redemption merchandise plan and management systems,
production of customized operating manual for the game room, and educating the management
team on industry trends and topics as well as system training for operations.
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Shakey's USA
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Pinnacle assists the Shakey’s management team with the operation and development
of their entertainment offerings. Shakey’s USA is the franchisor of Shakey’s Pizza,
a national restaurant and entertainment chain. The management team, which Pinnacle
supports, is charged with leveraging the good time heritage of the Shakey’s name,
developing a new and refreshed brand identity, and updating an entertainment experience
to appeal to a wide age range. Pinnacle played a key role in establishing chain
management techniques to the Game Room and in developing the new, go-forward prototype.
We continue to support the company's game management program in all of its aspects,
including new store layout, planning and game selection.
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We assisted the global leader in bowling with the market research and support in
connection with the launch of their exciting, new Virtual Bowling system.
Virtual Bowling brings the excitement of bowling in a smaller footprint,
and affords operators of family entertainment centers, bars, restaurants, and cinemas-to
name a few- the opportunity to add a popular new venue to their business.
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Shakey's Pizza - Manila,Philippines
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Phase 1 of this project involved working with the International Family FoodService,
Inc.'s CEO on feasibility and developing an understanding of Family Entertainment
Center and Game Rooms, as well as relating best practices to the Philippine market.
We then created a Game Room prototype, pilot project, and chain management system
for the introduction of game rooms to the 95 location Shakey's Pizza restaurant
chain in the Philippines. Scope of services included developing international suppliers,
facility design and layout, game and attraction selection, redemption center design,
management education, merchandise plan, and establishment of standards of operation
and standard operating procedures, operating manual, and report design.
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Redemption Plus, LLC
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In the latest chapter of a multi-year relationship with Redemption Plus, we designed
and managed the company's “Customer Success” program. Pinnacle brought our experience
in managing family and location based entertainment centers to bear to assist Redemption
Plus’ customers in operating and building their businesses.
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Shakey's Pizza - Auburn, AL
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The Auburn location was the first new franchise under the reinvented, go forward
model of this venerable pizza brand under the Shakey's USA ownership. Pinnacle assisted
the franchisee in all aspects of launch: economic planning, game room design, layout,
supplier selection, game selection, redemption center design and implemented all
aspects of the redemption merchandise and merchandise management system.
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Strikz Entertainment Center
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Pinnacle consulted the owner of this Bowling and Entertainment Center in the Dallas
suburbs in analyzing the performance of their third party game operator. The analysis
led to ownership purchasing and operating its own games. We continue to provide
ongoing advice on game and merchandise issues.
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Ray's MTB East
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Pinnacle worked with the ownership team in developing the Business Plan for this
full service 120,000 square foot Indoor Recreation Complex with a central focus
on Mountain Biking. The facility will be geared towards athletes of all types and
ability levels and located in central Long Island near the Nassau-Suffolk border.
Ray's East will feature a wide array of attractions including a fitness club, game
lounge, and restaurant. Pinnacle gathered the market data and produced a comprehensive
Prospectus/Information Memorandum for investors, real estate owners, and municipal
partners.
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Mix and Burn, LLC
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Mix and Burn is the developer of digital music listening stations. Originally developed
for music retail locations, mix and burn is in the forefront of mp-3 and cell phone
music player “digital download filling stations.” Pinnacle developed strategic assistance,
market research and location agreements as our client developed it’s Out Of Home
Entertainment Network.
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Fun Enterprises, Inc
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Pinnacle provided management services for this arcade and FEC chain's operations
in Puerto Rico "from the cradle to reward." We began this ten year relationship
by securing a lease for the company in Plaza del Sol, Puerto Rico's newest shopping
mall. We also assisted with design, economic planning, attraction selection, construction,
and grand opening. We retained an interest in the project and continued to serve
the client through a multi year management and consulting agreement. We then structured
the company for sale, developed the prospectus and marketed the business, negotiating
the successful sale of the business to an international operator.
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Sammy Corporation/SEGA
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During the merger process between these global manufacturers, Pinnacle was retained
to provide extensive research on the US marketplace. We conducted "on the ground"
surveys of product placement in select markets, and produced and extensive analysis
of the U.S. market for Sega.
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Polar Ice Entertainment, Inc.
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Provided advice to this national leader in the operation of ice skating centers,
including operational audit, contract reviews, and identification of efficiencies,
policy and procedure changes to enhance profitability. Pinnacle also teamed with
Polar Ice to assist with their management services business to outside clients.
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Fantasy Entertainment, Inc.
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Pinnacle analyzed Fantasy's coin-operated Crane program, personnel development,
systems implementation, and revenue growth for this worldwide operator of toy cranes
and photo booths. We advised the ownership to downsize its crane operations in favor
of focusing on the core photo booth business. Pinnacle assisted with the sale of
crane assets.
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Sports Plus Family Entertainment Centers
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This two year engagement was structured as an employment agreement. Mr. McAuliffe
served as an executive officer of this company and managed the operation of four
recreation and family entertainment centers producing over $30 million in gross
revenues from family entertainment centers, indoor sports facilities, ice rinks,
bowling, restaurant, group sales, and special events. He served on the design team
for the development of Sports Plus, New Roc City and contributed numerous design
changes and cost savings to the newest of the four locations. Pinnacle also managed
the merchandise, coin operated game and attraction operations, and purchasing for
the Sports Plus facilities, a division of Family Golf Centers, Inc. The Ice and
Family Entertainment Centers represented a fraction the company’s total sales of
$175 million. After a major acquisition of golf centers by the parent company failed,
the company filed for reorganization under Chapter 11. Mr. McAuliffe assisted the
company in the sale of the Ice and Family entertainment facilities, which sold for
in excess of $110 million. Many of the facilities continue in operation today.
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The Enchanted Castle
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Assisted the owner in developing the sale prospectus for the business, as well as
developing the marketing strategy, which contributed to its successful sale.
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Disney Regional Entertainment

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Served in a senior advisory role to the Disney management team for the development
of the DisneyQuest and ESPN Zone restaurant/entertainment concepts. This was a two
year engagement culminating in the successful launch of the concepts. Our contributions
centered on business modeling, facility design, layout, game and attraction development,
purchasing programs, merchandise programs, and management systems design and implementation.
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Ham On Rye Technologies
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Assisted management in concept development and product marketing including planning
for the highly successful launch of its VR Performance Theatre at IAAPA 2000 (Voted
Best New Product). Pinnacle was instrumental in forging several strategic relationships
for Ham On Rye in the launch process, including Six Flags Theme Parks.
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Strategies for Growth, Inc.
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Assisted this marketing firm in penetrating the family and location based entertainment
industries to introduce its location advertising program. Successfully signed over
700 locations to the program.
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Pinnacle Entertainment, Inc.
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Founded by George McAuliffe in 1996, Pinnacle was an amusement operator in some
75 locations, primarily serving Wal-Mart Stores, Inc, in Southern Illinois and Eastern
Missouri. Pinnacle partnered with a local operator in San Juan, PR to operate an
additional 75 locations throughout Puerto Rico. Both businesses specialized in crane
and merchandise machine operations, along with video games, kiddie rides, and bulk
vending. Pinnacle was active in a series of acquisitions and divestitures:
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August, 1996:
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Pinnacle Entertainment, Inc. and Pinnacle Entertainment Group, Inc. founded.
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October, 1999:
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Mr. McAuliffe negotiated the sale of Pinnacle Entertainment, Inc. to Family Golf
Centers, Inc. (NASDAQ: FGCI).
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February, 2001:
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Pinnacle Entertainment Group, Inc. acquired the assets of Pinnacle Entertainment,
Inc. from FGCI.
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January, 2002:
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Pinnacle Entertainment Group, Inc. acquired the assets of Lorin Associates, a St.
Louis based amusement operator. Pinnacle incorporated many of the locations, sold
others, and closed underperformers, liquidating excess inventory.
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April, 2005:
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Pinnacle Entertainment Group sold all of its game assets to Coinstar, Inc. (NASDAQ:
CSTR)
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April, 2005-
April, 2008:
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Pinnacle Entertainment Group, Inc. focuses on developing its consulting practice.
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April, 2008:
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Pinnacle Entertainment Group, Inc. suspends operations, Mr. McAuliffe merges his
consulting practice into Redemption Plus, LLC, which forms Pinnacle Entertainment
Advisors by Redemption Plus to launch its consulting and Customer Success capabilities.
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Sun Entertainment Investments
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In 1995 Mr. McAuliffe served as chief executive of the $50 million entertainment
division of Edison Brothers Stores, Inc. (NYSE:EBS) The parent company was a national
retailer with $1.75 billion in shoe and apparel sales. Edison experienced a significant
decline in the business of its core shoe and apparel stores which led the parent
to file for Chapter 11 protection late in the year. Mr.McAuliffe structured a management
buyout plan for his division, attracted the private equity firm Sun Capital Partners
as equity investors, negotiated a binding finance agreement with a major Bank, and
received bankruptcy court approval for the acquisition, subject to higher and better
bids. The Sun Group withdrew at auction in competition with Namco Cybertainment,
Inc. a Japanese industry manufacturer with US operations, collecting a break up
fee. Over 90% of the entertainment locations continued in operation under the new
owner.
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National Video Game and Coin Op Museum
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Advised the managing foundation on wind up and assisted in placement of the collection.
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Edison Brothers Stores
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Divestiture of twenty properties through sale or liquidation resulting in income
exceeding budget by over 100%, producing a return of over 80 cents per dollar of
book value in a Chapter 11 environment.
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