About Pinnacle Entertainment Advisors

Pinnacle Entertainment Advisors: Pinnacle Entertainment Advisors by Redemption Plus possesses the widest development and operating experience in the family entertainment industry. We have conceived, developed, and operated family entertainment businesses in every size and budget, and integrated into many other businesses, as corporate executives and as entrepreneurs. The basis of our consulting approach is that we become teammates of our Clients with everything that entails: loyalty, dedication to the project, and strong advocacy of the client’s interests. We teach you our proven systems for operations so that you are successful going forward. Think of retaining Pinnacle as “success insurance.” We know our business, help you to save money on the front end and maximize sales going forward.

George McAuliffe

George McAuliffe President of Pinnacle Entertainment Advisors

George McAuliffe is a 30 year family entertainment center operator and president of Pinnacle Entertainment Advisors by Redemption Plus. Pinnacle is an industry consulting firm founded in 1996. George has operated public space entertainment centers from 2,000 to 150,000 square feet including a wide variety of entertainment related businesses such as bowling centers, restaurants, tourist attractions, ice skating, rides, and laser tag, to name a few. He has operated redemption and merchandise games since 1983. Pinnacle serves as the Strategic Partner for Games and Family entertainment for Brunswick Bowling & Billiards. Pinnacle’s consulting practice has served new and established family and location based entertainment operators, with clients as diverse as Wal-Mart, Disney, ESPN Zone, Brunswick, and many independent owners and investor groups.

Prior to Pinnacle, he served as the chief executive of Edison Brothers Entertainment, which was the third largest chain of family entertainment centers in its time, managing over 8,000 games, rides, and attractions in three countries. He is a founding director, past president, and Lifetime Member of IALEI, the International Association of the Leisure and Entertainment Industries. George has been a featured speaker at numerous domestic industry conventions including IAAPA, Fun Expo, and AMOA, ATEI (UK), Gulf Leisure Expo (Middle East), and the Asia Pacific Attractions Conferences (Australia and Singapore). He writes regular columns for RePlay Magazine, International Bowling Industry and Tourist Attractions and Parks, and Blogs at www.familyentertainmenttoday.com and www.redemptionreview.com.

Jim Kipper

Jim Kipper Family Entertainment specialist

Jim Kipper is another valued member of the Pinnacle team, bringing his experience with Redemption Plus customers and expertise in redemption centers to bear for our clients. Jim’s strong merchandising background, expertise in his field, and customer first ethic make a strong contribution to the strength of the Pinnacle team. In addition to client consulting, Jim handles the sales effort for Pinnacle Entertainment Advisors, maximizing our presence in the marketplace, and creating consulting agreements to fit our clients’ needs.

Jason Patterson

Jason Patterson Director of Customer Success

Jason Patterson, currently Director of Customer Success for Redemption Plus, also serves on the Pinnacle Entertainment Advisors team. He brings over 20 years of well rounded operating experience to the group. Jason literally grew up in the FEC business, learning operations from the ground up. He went on to service and manage routes for the well respected Lee Vending in Kansas City before joining Dave and Buster’s where he spent several years as an amusement manager. Jason brings his expertise and experience to the table for Pinnacle consulting projects.

Redemption Plus

Redemption Plus is North America’s premier source for redemption toys and incentive merchandise. The company makes it easy for Family Entertainment Centers and Educational Learning Centers to deliver a positive customer experience with redemption prizes, novelty plush, crane & merchandiser kits, and party goods. A wholesale toy distributor with 15 years of trusted industry expertise, Redemption Plus provides management consulting to help customers attract and entertain guests while maximizing profitability www.redemptionplus.com